Big set. Big talent. Big energy. Three of Will Douglas’ favourite things. Luckily all three featured in his latest campaign with White Claw, commissioned through VCCP.

Shooting superstar Teddy Swims and his friends, the shoot pivoted around real moments of of joy. Getting up close and personal as he usually does, Will’s way of working was doubly effective here; ensuring the crisp, cold White claw can sat front and centre.

Client – White Claw
Chief marketing and innovation officer – Samantha Reader
Global brand director – Laura Kleffer
Head of brand communications – Filipa Allen
Marketing manager, North America comms – Sami Pratt

Advertising agency – VCCP
Creative director – Jim Capp
Senior creative – Josh Dando
Senior creative – Steve Dodd
CEO – Julian Douglas
International managing director – Philip Higham
Managing partner – Tom White
Business director – Marcia Relling
Senior account manager – Jack Maclean
Account manager – Evangeline Klissouras
Account executive – Florence Fanshawe
CSO – Jonny Shaw
Head of planning – Ross Cameron
Planning director – Mick Valentine
Senior design director – Phil Tee
Senior designer – Carl Sherry

Production company – Girl&Bear Studios
Director – Jamie Whitby
DOP – Spike Morris
Executive producer – Simon Plant
Producer – Rich Guy
Editor – Jack Williams @ Tenthree
Post-production company – No 8
Post producer – Charlotte Griffin & Ruby Douglas
Colourist – Jonny Tully
Audio post-production company – No8
Sound engineer – Sam Robson
Photographer – Will Douglas
Integrated creative producers – Mollie Davison, Jermaine Bossman, Emma Winton