Big set. Big talent. Big energy. Three of Will Douglas’ favourite things. Luckily all three featured in his latest campaign with White Claw, commissioned through VCCP.

Shooting superstar Teddy Swims and his friends, the shoot pivoted around real moments of of joy. Getting up close and personal as he usually does, Will’s way of working was doubly effective here; ensuring the crisp, cold White claw can sat front and centre.