How do you make young people excited about banking? A question you've probably never asked yourself, but one with an easy answer. Use Will Douglas as your photographer. His lens zaps life into finance. The flash is on, the energy is up and now the accounts are being opened.

Credits:

Client - Natwest

Natwest Marketing - Olivia Williams & Calum Greenhill

Agency - The & Partnership

Producer - Abby Rafferty

Account Director - Faye Gibb

Digital Creative - Harry Irons

Associate Creative Director - Kat Nowotony

Photographer - Will Douglas

Lighting Assistant - Rory Ronnie & Hayleigh Longman

Digital Assistant - Sam Court

Art Department - Holly Isabella & Alice Medlock

Stylist - Jenny Jarvis

Hair & Make-up - Nicky Clarke

Talent:

Thomas Kroker

Karina Aheer

Katie Lynch

Tobi Ajibola