Latest global shoot by Will Douglas - chasing Monitrex through Tokyo, NYC, Amsterdam, Dublin and Rio.

Will's energy mirrored the brand: fast, precise and instinct-led. The shots hit with motion, sharp edges, soft blur, real pace. ⁠

Credits:

Creative - Till Dawn
Creative Director - Craig Stronach, Ben Wriggles
Strategy - ICONIC Mag, James Kirkham
Account Director - Ellie Farrer⁠
Photographer - Will Douglas
Producer - Alexander Miguel-Guerreiro
Tokyo Production - Dante
Talent - Shota Yamaguchi, Kuku