A collaboration this big needed imagery that was equally attention grabbing. That's why Samsung commissioned Will Douglas to shoot their latest phone campaign, which features Google AI technology.

Brimming with a joyful authenticity, Will got the models to ask the phone to help with each problem advertised as he shot them. The poppy flash and simple set up created ads that feel both exciting and connected.

Credits:

Client - Samsung
Agency - HH Global
Creative Director - George Harvey
Senior Producer - Nina Collins
Creative - Ella Sais
Account Director - Ben Trill
Exec Creative Director - Steve Stretton
Samsung - Lucy Combs | Henry Bray | Sam Jones

Photographer - Will Douglas
Producer - Ally Oliver
DIT - Chris Mosey | Guy Gunstone
Wardrobe Stylist - Bridget Nzen | Lettie Pattinson
Gaffer - Mark Ralphen | Michael Hani
Art Director - Ali Al Akel
Hair & Make-Up - Clare Pickney
Talent - Efe Cakar | Lil-Mae Cleary | Duni Koth | Einar Olafsson