For the second year running, Will Douglas joined forces with TBWA to shape a festive campaign for Adidas. Shot over four days in Berlin, the project focused on capturing the quiet intimacy and understated joy of the holiday season: giving gifts, celebrating together, and finding connection in the small moments.

“The mix of ages in the cast was a real highlight,” Will notes, reflecting on the diversity that gave the campaign its depth. This wasn’t about glossy perfection—it was about something closer to real life.