Streetwear is a byword for urban style. But if you delve into the history of brands dominant in that space, many originate in adventure sports like trekking or mountaineering.

AWOL is a campaign that increases diversity in a sphere that hasn’t always felt inclusive of BAME communities. Will Douglas’s project sees talent head away from their homes – absent without leave – to explore wild landscapes together. A contemporary streetwear look that embraces the heritage of rural exploration, AWOL challenges the status quo, inspiring more people of colour to enjoy the positive benefits of escaping the city and getting back to nature.