Quiet luxury is a status we all can achieve. At least, that's what Matt Russell's latest work with Waitrose would prove. Here Matt is doing what he does best, elevating the everyday with his beautiful light and perspective; transforming a supermarket shop into a spread for the ages.

The images are filled with energy and aspiration; you can hear the familial laughter, the ice tumbling and the pastry crumbling. With Matt, moments feel momentous.

Credits:

Client - Waitrose
Creative Direction Lead - James Davies
Senior Creative Producer - Frankie Hill
Creative Producer - Harry Pearson
Creative Producer - Zoe Bishop
Photographer - Matt Russell
Food Stylist - Kitty Coles
Food Stylist Assistant - Grace Jenkins
Props Styling & Set - Wei
Models Stylist - Saskie Quirke
Lighting & Digi - Sam Court & Simon Paterson