A casual, but warm offering. That’s what Hi.Dozo means in Japanese. It also happens to be a new premium omakase sushi delivery service, born from Michelin-starred Chef Daisuke Nakazawa. Commissioned by award-winning design agency OMSE, the vision was to position Hi.Dozo firmly in the luxury lifestyle space, capturing the kind of effortless, elevated living that the brand speaks to.

To create the imagery, Matt used the brand’s translation and ran with it - creating imagery that feels inviting, alive and connected, whilst still making the food sing. The key here were the details: the beauty of the packaging, the quality of the product inside, and the aspirational moments of people genuinely enjoying it. As ever, Matt injected his premium feel into the campaign, communicating that Hi.Dozo isn't a compromise on the omakase experience, but simply a different, more intimate way to have it.