While exploring Mercado de Jamaica, Mexico City’s sprawling 24-hour flower market, Owen Harvey observed a touching tradition. As teenage boys made their way to school, many stopped to buy yellow flowers. One young man explained that on March 21st, it is customary to give yellow flowers to girlfriends and close friends to celebrate the arrival of spring.

Initially popularised by the television show Floricienta and later amplified by TikTok, the tradition stands in striking contrast to dominant media narratives surrounding toxic masculinity. Watching these young men openly express tenderness was a quiet yet powerful reminder that love, care, and tradition persist in everyday life, often in the most unexpected places.