VCCP invited Emily Scarlett Romain to bring their ‘Bystanders’ campaign to life through a series of powerful images and motion pieces for DOOH. Rooted in the real experiences of Londoners, the work calls on people to “act like a friend” and stand in solidarity with those who face hate crime, sexual offences, and harassment across the transport network.

As a woman living in the capital, Emily has experienced moments that felt intimidating herself, so she was delighted to work on a campaign that highlights the simple yet powerful ways we can support one another.

Client - Transport for London

Agency – VCCP

Photographer & Director – Emily Scarlett Romain

Customer Marketing & Behaviour Change Manager (TfL) – Caroline Hamilton

VCCP Creative Director – Zoe Stock

VCCP Creatives – Katy Stanage & Alice Goodrich

VCCP Account Director – Katie Kelly

Producer – Louise Ellingham

Photo Agency Producer (At Trayler) Vicki Pettifer

PA – Annabelle Brown

Runner – Margo Pelling

DOP – Cordelia Lawler

1st AC – Oliver Pearson Pajtra

DIT – Judy Tett

Digi Op – Giles Smith

1st Lighting Assistant – Millie Noble

2nd Lighting Assistant – Ella Pavlides

3rd Lighting Assistant’s – Michael Nicola & Dillon Antunes

Wardrobe & Props Stylists – Mim Harkin-Quin & Paige Mac Millan

Wardrobe Stylist Assistant – Emily Patterson

Hair & Make-Up Artist – Victoria Poland

Grip Van – Driver – Abhay Kumar

Top Markers – Driver – Gerard Markes

TfL Bus Depot Supervisor – Emma Tooze

TfL Bus Driver – Roland

Location 1 – Charing Cross Station

Location 2 – Camberwell Bus Depot