Away Days have always been about more than just playing somewhere else. There's the anticipation of the journey, sure, but it's the richness of people flowing past that really nourishes.
Umbro's new collection leans into this feeling. Its nostalgic notes reach back to childhood, when the anticipation of getting to a match mattered just as much as the game itself.
Umbro came to James to photograph it. Shot at Preston Bus Station, a building Jamie Hawksworth made famous in his eponymous book, capturing the characters who pass through it, the images scratch that same itch. They echo the golden feeling of a pilgrimage to the football as a kid, with James using motion blur to bring both energy and the blurred whirl of memory.
But being James, effortless cool still wins out: harmonious colours, powerful poses, a sleek finish. The result is nostalgia without ever looking back.



























