Canal walks. A beer keg delivery holding up your morning coffee run. Sunday league football. A night market worker clocking off and heading for the cafe.

These are the rhythms of London. It's something James captured in his commission for beer brand London Pride. Finding local, real people to photograph in a brief pause of their daily routine, the images have an unmistakable feel of the capital, wholly delivering on the brief: show beer as alive as the city that brews it.