For GQ, James Pearson Howes turned his lens on Bone Soda; the London creative collective known for their unflinching style. Shot on the streets of East London, the fashion feature channels the group’s restless energy, letting their personality drive the narrative as much as the clothes themselves.

A key tenet of James’s work is dynamism and authenticity. By giving space for Bone Soda to move, play, and simply be themselves, he captured images that feel unforced yet electric. Bask in these portraits alive with attitude, style, and the zero-fucks spirit that defines the crew.