NHS England launches its ‘We Are The NHS’ campaign through MullenLowe Group UK with a call to the nation to join it’s most beloved institution by inspiring national pride and confidence in the NHS. The campaign shows real people, patients and situations, and fondly looks back on the NHS, from its foundation 72 years ago to the present day and forward to what the future might bring. Following his widely acclaimed project ‘Theatre’, photographer Lewis Khan was the perfect fit to shoot these portraits.

To inspire the next generation, NHS England briefed MullenLowe Group UK to launch the biggest recruitment drive ever for the health service. MullenLowe was commissioned to recruit nurses, allied health professionals and healthcare support workers, totalling 15+ unique roles and thousands of vacancies.

Unfortunately, the Covid-19 pandemic made this already critical task to tackle the pre-existing issue of NHS staff shortages even more important. With national lockdown underway, the NHS and it’s staff saw unprecedented levels of public support which translated into a genuine pursued interest in joining the service. The scale of the virus soon saw the NHS confronting huge challenges and with staff stepping up in ways never seen before.