New Balance just signed three exciting new footballers, and they wanted the world to feel that same excitement in their announcement photographs. So they asked a photographer who deals in feeling for a living: Lewis Khan.

But here's the thing about working with talent: you never know how much time you'll get. Make that talent three in-demand footballers, playing across London, Germany and Italy, with every shot needing to feel like part of one story, and you've got quite the task.

The success of the shots comes down to one thing: Lewis' ability to connect. Whether it's a star on the pitch or someone on their commute, he doesn't manufacture emotion, he lets his subjects find their own way to joy, and the camera just happens to be there when they do.