Having shot for the hat brand before, Lewis pitched Extended Family his own creative idea this time around. Lewis being Lewis, they loved it, and even brought Jordan on board to feature alongside their own product.

The idea takes us into three worlds in one shoot, all in his signature constructed-documentary style. First, young skateboarders, exploring the push and pull of watching and being watched. Second, boxers training together outside the traditional gym setting, taking the discipline onto the street instead. And to end on a high, a block party with DJ Amy, dressed in Extended Family and Jordan, as her loyal following turned up for the music.

Three scenes, one thread. Community, wherever you find it.