Besides photography, music is Jessica’s passion, especially growing up in London, a city renowned for its thriving and eclectic nightlife scene. Fred Perry has scouts that go out spotting unsigned artists and at the end of the year they showcase these new talents at a three-day festival. Jessica was assigned to cover the festival at London’s 100 Club, taking pictures of the artists performing in addition to Fred Perry ambassadors who were there to enjoy themselves. Her images appeared on Instagram in a campaign that ran live throughout the event so that viewers and consumers at home could feel like they were in the centre of the action.