As a Black woman with Afro hair, Jessica drew on her own lived experience in this campaign for Pantene’s Gold Series, aimed at ending Afro hair discrimination, which affects 93% of Black people in the UK. Looking back to when she was growing up and feeling like she should be trying to alter herself to align with white beauty standards, it meant a lot to Jessica that her first commercial project was about an issue so close to her heart. Jessica shot campaign imagery, behind the scenes and product photography for this collaboration between Pantene and Project Embrace, put together by an all-Black team of creatives, included a moving image piece called My Hair Won’t Be Silenced.