According to Swim England, only two percent of regular swimmers in England are Black. Swim Dem Crew is a London-based swimming collective that has created sessions for people to learn how to swim, in a space where everyone, no matter what their level, can come.⁠

"Hampstead Heath lido brings back childhood memories. It meant a lot personally to capture Swimdem. I commend their contribution to the culture. Whatever the weather these two are giving others the confidence to take the plunge and get in the water.”

Jessica Eliza Ross