It’s hard to put your finger on what anticipation feels like. For Jack Kenyon, it’s bubblegum… meeting a sharp nail.

Commissioned by Sekonda to shoot their new ‘any. second. now.’ Jack photographs and directs a series of scenarios right before the moment of impact - catching the bouquet, or someone making a house of cards - in his uniquely whimsical way.

As the renowned brand looks to speak to a younger Gen-Z audience the injection of Jack was the perfect choice. With him, what you see is what you get. There’s never any pretence, which makes genuine connection easier to find, right on time.

Credits:

Client - Sekonda
Marketing Director - Janet Gough
Product Brand Manager - Lindsey Dunn

Agency - VCCP
Deputy Ex. Creative Director - Ciara O'Meara
Senior Creatives - Jo Boyle & Hannah Talbut
Agency Producer - Eleanor Hardy
Senior Account Manager - Grace Munro
Senior Director - David Jenkins

Photographer & Director - Jack Kenyon
Producer - Candy Field
Production Manager - Dan Hawkins
Production Assisitant - Morgan Shepard
Runner - Charlie Morris
Digi Op - Chris Ower-Davis
Lighting Assistants - Oscar Yoosefinejad & Pablo Gallegos
DOP - Cordella Lawler
1st AC - Joel Spence
DIT - Nico Corfield
Wardrobe / Props Stylist - Maria Fancolini
Wardrobe Assistant - Nicola Green
Hair & Make-Up Artists - Carly Hart
Hair & Make-Up Assistant - Charlotte Hughes

Talent - Jessica Zhou, Dom Fraser, Carla Borges, Alison Garner, Simon Abebe

Equipment Hire - Richard Bell @ Large Format Studios