Model behaviour: elegant poses, diva tantrums, hair straightened to perfection, and… barking?

At Crufts dog show, Jack photographed pedigree dogs from their own perspective. Using a fisheye lens and shooting at dog-level, he captured playful closeups and spontaneous moments of chaos. The images are a contemporary, fashion-led take on a show that centres rules and tradition.

These images reveal the lighter side of Britain's prestigious dog competition, celebrating its charm and gentle absurdity.