There are some briefs that feel like a natural extension of a photographer's work.

This was one of them.

Brought on by Zag for EasyJet, Emily Scarlett Romain travelled to Egypt to photograph a campaign set across a stunning five-star resort. A project built around the kind of imagery she has been making for years.

The visual direction drew heavily from Emily's own archive, reflecting a body of work defined by light, ease and an instinct for the moments that often happen between the planned ones.

The images feel effortless and immersive, inviting the viewer into the scene rather than observing from a distance. A natural fit between photographer and brief, and a project that speaks to the strength and consistency of Emily's visual language.

Credits:

Client - EasyJet
Agency - Zag
Retail Marketing Manager - In Flight Retail - Hannah Jeffery
Retail Strategy & Planning Manager - Jackie Donnelly

Client Director - Katie Katsouris
Creative Director - Daniel Green
Senior Producer - Sophie Tsang

Photographer - Emily Scarlett Romain
1st Assistant - Millie Noble
Digital Assistant - Laura Heckford
Retouching - Sandrine at Imaginerie

Stylist - Mim Quin Harkin
H & M - Roberta Kearsey
Props & Food Stylist - Sophie Mackinnon

Talent - Aurelie, Ashlin, Kayleigh, Shane