Tying your shoes before you leave for school. That first breathe of crisp air on your bike. A quick breakfast that was surprisingly tasty, well done you. Pressing send on the email you spent an hour drafting. Putting on the new movie that's finally streaming. The bag of treats rustling. These are the rhythms of life, inconsequential in the moment, but so dearly missed.
Aviva was searching for a bank of 'life's moments' imagery it could use in brand communications to connect with customers, and in Lewis they found their answer. Commissioned through Every Friday, Lewis photographed the daily routine of a real family in the heart of Britain, helping street cast them during pre-production.
The final images beautifully show the effortless joy that can come from living well. An understanding that how we spend our days is how we spend our lives.