Co-op commissioned Lewis to create authentic and uplifting portraiture for their OOH campaign about how shopping with Co-op also means supporting community causes around the UK. Lewis photographed the people in these communities to illustrate where Co-op donate to.

The stories included a trans-gender girl in her home (illustrating Liverpool City Region Pride Foundation), skateboarders at a skatepark in Hereford (illustrating support of that particular skatepark, Hereford Skatepark), two elderly women who swim in the English channel everyday all year round (illustrating support of a wild swimming group for older women).