Some of the best moments in football happen nowhere near the pitch. At least, that’s what lifelong football fan Peter said when Guinness asked him to capture the real feeling of fandom for its Premier League campaign.

Known for his football-soaked, medium-format documentary work, Pete's instinct was to shoot before kick-off, when fans are warm, receptive, and still full of hope and anticipation.

Casting is everything when it comes to shooting moments of belonging and togetherness, and Pete was welcomed by Aston Villa’s tight-knit supporters' group, Punjabi Villains, as they gathered over curry and pints at their local club before a home game.

Given the right people, in the right place, at the right moment, something truly special and authentic unfolds.

Credits:

Client - Guinness

Agency - AMVBBDO

Diageo (client) Head of Marketing - Nick Payman

Diageo (client) Senior Brand Manager - Nick Pearson

Diageo (client) Producer - Sarah Chadwick

AMVBBDO Account Manager - Harry Frolich

AMVBBDO Creative Director - George Hackforth Jones

AMVBBDO Creative - Dan Mead

AMVBBDO Agency Producer - Rhiannon Nicol

Photographers Agent & Production Company - At Trayler

Photographers Agent - Madeleine Penny

Executive Producer - Vicki Pettifer

Photographer & Director - Peter Franklyn Banks

Assistant - Jonny Greenwood

2nd Assistant - Sam Girlder

Digi Op - Sam Court

Producer - Pat Sampson

Production Manager - Candy Field

Flightcase - Jack Doolan, Guy Reap, Miguel Viera

Born Social - Familla Szymkiewicz, Shana Williams, Olivia Ferrera

Props Styling - Maria Francolini

Props Assistant - Nicola Green

Wardrobe - Charlotte Cameron

MUA - Victoria Poland

Drink Styling - Dominique Eloise Alexander

Dog Handler - Ben Swanson

Cast & Talent - Barley (dog), Gee Liu, Jessie Jing, Kendal Samles, Macey Smales, Matt Barkley,

Akil Largie, Illka Howard, Ariane Howard

Equipment Hire - GripVan