The AI revolution is going to change image-making, yet no-one is quite sure how.

Erik Almås has been exploring AI for a while and decided to use it to generate the backgrounds for a fashion editorial he shot in studio for Genlux’s summer issue. Erik wanted a nostalgic feel, with Art Deco architecture that became prominent in Miami and some parts of Cuba in the 1920s and ‘30s, a certain kind of light, a wide-angle lens.



"I'm known for my composites and conceptual work so this is a natural progression. Even with AI, there will always be a place for photography."

Erik Almås