The cool kids of Paris

What are the images that come to mind when you think of Paris? The Eiffel Tower? The Champs-Élysées? But there’s more to the French capital than picture postcards.

Niv Shank captures the next generation of Parisian hipsters – for his latest collaboration for Lacoste. Dancers, actors and models, kids from a mix of backgrounds who arewere representative of Paris as it is today, not in some kind of twee tourist fantasy of the place.

The images convey a sense of style and movement in the urban space, letting the young talents’ personalities shine. The locations with their combination of brightly coloured houses and cobbled streets, blend tradition with creativity. This is Paris, brought right up-to-date.

“A celebration of street style and movement, the energy of Paris, friendship, diversity and contemporary youth.”

Niv Shank