From kickabouts in the park to joining a team, football should be the most accessible sport on the planet – but that’s not always true. Brentford Penguins is a football club open to any child with Down syndrome aged five and above. For lifelong footballer Will Douglas, the Penguins’ inclusivity embodies the positive attributes that football and community have to offer.
Some shoots make even the photographer break out in a sweat. And Under Armour gave Will Douglas a proper workout, sprinting around Barcelona.
For the second year running, Will Douglas joined forces with TBWA to shape a festive campaign for Adidas. The project focused on capturing the quiet intimacy and understated joy of the holiday season: giving gifts, celebrating together, and finding connection in the small moments.
Will Douglas for Nandos 'Secure the Win(g)' campaign.
Gavin and Stacey’s Matt Horne, a bunch of Spurs players and a cockerel walk into a pub... It sounds like the opening line of a joke but actually it’s a campaign for the new THFC kit.
Drawn by the unique challenge of the Polar Night Marathon, Will Douglas travelled to Tromsø, a town on the edge of the Arctic Circle.
Forget strawberries, downpours are the new Wimbledon tradition. Will shot this billboard tribute to the umpires, ball boys and others behind the tournament in torrential rain.
From the Alpine mountains to an Italian Olympic swimming pool, Will Douglas has proved his adaptability with this incredible commission from Intersport. His brief was to spend two weeks shooting athletes across a variety of locations and sports for brands including Nike and Adidas to be featured by Intersport.
Will had the pleasure of shooting a training session with two-time unified heavyweight champion Anthony Joshua for Under Armour. Now featured in-store and across shop windows around the UK.
Will Douglas recently had the pleasure of shooting footballing legends Mo Salah and Paul Pogba for adidas Originals and adicolor.
How do you take time out? Soul-jazz singer Ego Ella May flops on the sofa with a book. Genre-twisting indie musician Dan D’Lion kicks back in the tub.
There are lots of stereotypes about people working out, especially black men.
Will Douglas celebrates moments of affection that are full of domestic bliss in his new series 'Lockdown Lovers'.
Britain’s fastest sprinter Dina Asher-Smith wants to inspire the younger generation to dream and do their best
You can always give it more than what you think you have.
From pole dancing to deep breathing, Will Douglas captures all the ways that the new Samsung watch can improve your life in this new stills and moving image campaign out now.
Unlike previous images of twins, Will Douglas’s warm, delicate shots capture the unique bond between an inseparable creative duo.
The latest version of the world's biggest football game came out this month - FIFA 22.
Record-breaking athletes, national heroes, role models. Will Douglas photographs England’s Lionesses for Sports Direct…
Will Douglas was a fly on the wall with families and friends – including his own pals – in this project, shooting natural-feeling imagery for Kroo.
A project by Will Douglas about the camaraderie, the stories, and the bonds forged through the vast landscapes of Kansas, where the open road unites a crew of passionate bikers.
Captured in stunning frames by Will Douglas, in collaboration with Till Dawn agency, The Lost Lionesses' journey comes alive. A powerful project backed by the FSA, bridging the past and present, as they redefine the future of women's football.
AWOL is a campaign that increases diversity in a sphere that hasn't always felt inclusive of BAME communities. Will Douglas's project sees talent head away from their homes – absent without leave – to explore wild landscapes together.
Inspired by Cape Town’s colourful streets, Will Douglas’ recent South Africa shoot is sheer joy…
Will Douglas's lifestyle imagery is like a more polished version of the shots you’d scroll in your friend’s feed. Natural, high energy, uplifting.
Playing on the pitch, pushing weights, poolside or pedaling, these shots pay tribute to the athleticism, drive and sheer joy that sports lovers share.
In this campaign for CÎROC, Will Douglas had two challenges – to give the images a universal feel by not showing the model’s faces and to shoot everything wide-angle, in keeping with the vodka brand’s signature visual aesthetic.
Built for the bold, Adidas Originals is all about standing out. Will Douglas effortlessly encapsulated the party's vibe, embodying the exclusive energy reserved for members sporting the signature 3-stripes at Club Originals. Commissioned by Tangent Agency.
'Make it a moment with Adidas' shot by Will Douglas for Adidas's FW23 Christmas campaign.
Will Douglas for Chivas, as part of the Chivas & Learn initiative - a dynamic platform igniting the potential of the next-gen cultural movers and shakers.