Away Days have always been about more than just playing somewhere else. There's the anticipation of the journey, sure, but it's the richness of people flowing past that really nourishes. Umbro's new collection shot by, James Pearson-Howes, leans into this feeling.
Running through a place where athleticism echoes through the streets, the images have a certain pursuit about them. It shows James at his best: raw, unfiltered energy amplified by searing colour and finish.
A story about the beauty of trying. Shot at the final turn of Rome’s Half Marathon, where sunlight breaks across runners as the Colosseum rises ahead. These images hold the raw mix of joy, exhaustion, relief, and determination that surfaces when the finish line finally comes into view.
A conversation that started at bass playing styles, drove through philosophy and parked up at fashion. This is what James got when he shot guitarist Seye Adelekan for Marshall speakers.
Welcome to The Wall. At mile 22 of a marathon, the human body usually refuses to run any further; completely spent and screaming at its owner. This is where James positioned himself at this year’s London Marathon. His images are of sheer grit and determination, illustrating the brilliance of ordinary people achieving something nearly impossible.
James's latest project for Burger King captures a very relatable tragedy: sometimes food is just too good to share. Commissioned through BBH, the campaign launches the new Burger Buddies range; three snackable versions of their iconic burgers.
"It was 2003 and I was working as staff photographer at Vice magazine. The Editor asked me and a writer friend to go and shoot a young musician called Dylan, who went by the name of Dizzee Rascal."